They are exploiting us! Why we all work for Facebook for free | via P2P Foundation

Very plausible argument why FaceBook is in fact, not free. FB very seductively encourages you to work for them for nothing, while they get paid by advertisers for their product – you. Food for thought!

Social Network Unionism

The stockmarket floatation of Facebook brings together a range of issues in how we understand work and the creation of economic value but we should be careful not to overstate the novelty and conflate the newness of the media with the basic economic logic at work here. As Chris Prener suggests in his post, ‘Facebook may represent a new frontier for work and labor where even leisure activity can be exploited for the generation of profit’, but is this really so new?

In their now classic study of traditional media, Manufacturing Consent, Herman and Chomsky explain the basic business model of newspapers as being the production of an audience for advertising. Their analysis suggests the counter-intuitive notion that publishers’ main product is not the newspaper, which they sell to their readers, but the production of an audience of readers, which they sell to advertisers. In short, the readership is…

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